Vasil Kisil & Partners with one of its CSR projects Responsible Future has received international recognition in the corporate category Value of the Future at the Communication for Future Award. The Award has taken place in the framework of the World Communication Forum in Davos for 7 years in a row.
For the first time in the forum's history, Ukraine has been recognized and awarded in 4 nominations.
The quintessence of the Award was the concert of classical music performed by Maxim Sharpar, a talented 13-year-old pianist internally displaced from Yenakievo, and Bogdana Pivnenko, a violinist and a National Artist of Ukraine.
"If we go back to the famous "Make love not war" in the 60s, then we can very easily recognize the huge influence of the Ukrainian input this year in the Davos Awards. Indeed, this is a notably creative project which shows that very often PR experts and their ideas might be an excellent tool for solving social problems. Ukraine has really made a significant step ahead in the world of Modern PR and their representatives have absolutely deserved their recognition by the international jury in Davos." - Maxim Behar, Chair of the International Jury said.
"Our project is about eternal values. The classical music performed by Ukrainian young talents erases borders and conflicts between countries. It's crucial that Ukraine sounds peacefully on the international arena today and business makes a significant contribution to this", noted Klaudia Shevelyuk, COO, Vasil Kisil & Partners, co-founder of NGO Responsible Future.